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Jul 12, 2002

Victory for Brazil brings cash to customers

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In May, Courts Belize Limited, held its Purchase Free Promotion. Customers randomly chose a World Cup football team and if their choice was the eventual winner, they would receive their purchase free of cost. Today seven of the lucky customers stopped by the store to pick up their prizes.

Anamarie Bennett, Advertising/Promotions Exec.

“This was done using a lucky dip, where the thirty-two countries participating in the world cup were put in and the customers chose every time they made a purchase. So whichever country that came out, they should have been rooting for that country to win the World Cup.”

Jacqueline Woods

“How many people won?”

Anamarie Bennett

“Thirty people across the country.”

Jacqueline Woods

“Have you’ll calculated to see just how much money the winners have saved as a result of this promotion?”

Anamarie Bennett

“The total overall is over thirty-six thousand dollars we gave away today.”

The free purchases ranged from a low of thirty-five dollars to a high of three thousand, six hundred and five dollars. In case you were comatose for the last two weeks, Brazil was the winner of the FIFA World Cup.


Viewers please note: This Internet newscast is a verbatim transcript of our evening television newscast. Where speakers use Kriol, we attempt to faithfully reproduce the quotes using a standard spelling system.

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