A Strategic Plan to Get Tourism Numbers Up

So what’s the strategy to get those numbers up? Director Evan Tillett breaks down how that’s going to look. 

Evan Tillett

Evan Tillett, Director of Tourism, B.T.B.

“One of the things that we did was to focus on all the destinations or source markets that we have direct flights into the country. One of the key things that we did in terms of the recovery efforts was to ensure that we get back all of the flight connections that we had pre-COVID. We went beyond that, we actually got two new ones in 2021 and we are currently working on trying to get additional airlifts from the destinations in the U.S., we are also focusing on Europe, regional carriers as well to try and develop new markets for Belize. Mexico is a huge potential – they have a hundred and twenty million people. They are the second largest dive market right after the U.S. and they are our next door neighbours. We had seven thousand Mexicans coming to Belize in 2019. I find that number to be very low and I think that we can grow that number significantly if we do the right things. But the focus of the marketing strategy is to basically focus on where the source markets are and do targeted marketing in all the feeder markets that leads up to those direct flight routes.”