Diversifying the Markets of Visitors to Belize

Evan Tillett

The Belize Tourism Board and Tourism Minister Anthony Mahler have been working on tapping into the European market. Today, when News Five caught up with Tourism Director Evan Tillett, he said that the idea is about diversifying the markets to attract more visitors to Belize and expand the tourism season.

Evan Tillett, Director of Tourism

“Our key source market is obviously the U.S.  But there is a need for us to diversify because it can literally expand the tourism season which would be good from an economic perspective for the entire country. And so our focus, we are heavily focused on airlift, airlift development and we are also pushing marketing dollars – not only in Europe, but also in Central America, Mexico and Central America. We see potential there that can allow us to advance the tourism season.”