Higher costs cited as bread goes to $1.25

It’s been part of the “dalla” division for decades…dalla bread, dalla chicken and even dalla beer; but this week, bread says goodbye to its buddies. According to local bakers, rising production costs have forced them to increase the price of bread by twenty-five cents. Zebedee Pitterson, the owner of Sunnyside Bakery, says the industry is sorry about the shilling, but there was no other option.

Zebedee Pitterson, owner, Sunnyside Bakery

“Long time I would ah me raise the bread because the flour went up about two months ago, seh about four months ago. It went up from forty-eight to fifty, then two months later or three months later it went up from fifty to fifty-two. The diesel went up, the plastic went up, lot ah other thing went up and we no raise no price. So all the bakers agree today one price now, all the Chinese all ah we agree that we raise the bread to one-twenty-five because we been losing money too long.”

Janelle Chanona

“Now I know this is something that you all had been trying to avoid, how do you think your customers will respond now?”

Zebedee Pitterson

“Well, the customers, they have to go along with it because when they go in the shop, for instance, they buy a loaf of bread and a loaf ah bread one dollar. They go in the shop the milk go up two cents more, five cents more and just everything go up more and they noh seh nothing about that. So now the bread, we have to raise it now, we can’t do nothing better but raise the bread. Because we working at a loss.”

The new one-twenty-five price takes effect on Wednesday, March nineteenth.