Tourism Board targets internet

The Belize Tourism Board has embarked on a major promotional effort utilising the internet. The effort, co-ordinated by Naturalight Productions of Dangriga, will include advertisements on major international travel-related websites. Online promotions feature vacation guides, newsletters and a sweepstakes in which viewers can win trips to Belize. The internet advertising campaign will run from six to eight months and will cost in excess of one point five million dollars. Bucking the trend of declining worldwide travel in the wake of terror attacks of September eleventh, overnight visitor arrivals to Belize have remained steady, while cruise ship arrivals have increased dramatically.