Latest edition of “Destination Belize” published
The Belize Tourism Industry Association has released the 2002 Destination Belize Magazine. The one hundred and ninety-four-page publication, which is described as the official visitor magazine of the country, is intended to help tourists get to know Belize’s best places to visit. Kim Simplis, Executive Director of the B.T.I.A., says the magazine is part of their international marketing strategy to promote Belize’s unique and diverse culture.
Kim Simplis, Executive Director, B.T.I.A.
“The new material that’s in the destination is the retirement section, the protected areas section and the cruises and charter section. We need to mention that we have geared the destination Belize 2002 to major niche markets diving, birding and fishing.”
Jacqueline Woods
“Why this special focus?”
Kim Simplis
“We have been looking at our niche markets and we wanted to focus on them because those are the people that we really want to attract to Belize and to get more of them interested in visiting Belize as a destination.”
Jacqueline Woods
“How do you know that this magazine helps to boost tourism in Belize?”
Kim Simplis
“There is a questionnaire in the magazine and our publisher compiles these questionnaires and he would send us a report on how the magazine is doing and that sort of thing.”
If you would like a copy of Destination Belize 2002, you can get in touch with B.T.I.A. at 75717 or visit their office at number Ten North Park Street.
