Digi Signature Store Officially Launched

The Digi Signature Store was officially launched this afternoon in Belize City.  The Digi outlet is located at the Mirab building along the Philip Goldson Highway. In 2018, Belize Telemedia Limited launched its campaign to reinvent itself under an attractive brand that would pull new customers.  The new Digi Signature Store forms part of that initiative and C.E.O. Rochus Schreiber explains why it is important to offer customers a new experience.

Rochus Schreiber

Rochus Schreiber, C.E.O., B.T.L.

“As you can see the investment into this is something that has not been done before because we were looking at transforming experience. If you look at the Mirab store, this is a type of environment you would find in Miami. What I have often seen is that Belizeans like why don’t we have this year? Why don’t we have what they have elsewhere in Belize? The investment is actually a very modest one compared to other buildings and many other investments which are being done around the country. But we have done a very thorough selection of the supplies. We squeezed every dollar out of the budget to bring you, bring Belize this experience.”