See Belize is Launched as Belize’s First Travel Channel
The C.E.O. in the office of the Prime Minister, Audrey Wallace, in her role as the owner of Colorblind Productions, a private company, has partnered with B.T.B. and NICH to launch a travel channel called See Belize. The event has held today in Belize City. News Five’s Isani Cayetano has a report.
Isani Cayetano, Reporting
Belize’s first travel channel, is a partnership between the Belize Tourism Board, the National Institute for Culture and History and Color Blind Multimedia Productions. The See Belize Channel is a visual showcase of the country’s rich cultural, social and natural splendor.
Audrey Wallace
Audrey Wallace, Color Blind Multimedia
“So what can you expect on this channel? What can you expect? It spans the gamut, whatever you could think about. What do we eat? What do we enjoy? What are the tourist attractions in each and every district? What are the adventure tours that we can do? What about our animals? What about our flora? All of that and much more. If people want to invest in Belize what are the real estate places that they can look at? It really, truly spans the gamut. We have incredible natural resources, we have incredible cultural history here.”
It is that colourful past that is being used to generate original, authentic and high-quality video content.
Manuel Heredia Jr.
Manuel Heredia Jr., Minister of Tourism
“There is no doubt that Belize is one of the world’s leading tourism destination’s in the Caribbean. In fact, as Minister of Tourism, I am happy to say that the industry sustained success during the past eleven years can be attributed to our strategic marketing initiatives to promote Belize, ongoing collaboration with local and international agencies and partners such as Color Blind Media and continued development and improvements to both properties and services by industry partners. While these activities have been important contributors to the industry’s growth, emerging trends in tourism require that we constantly seek out new and creative ways of capturing the attention of travelers.”
The brainchild of the Audrey Wallace, Chief Executive Officer in the Office of the Prime Minister, who also holds a seat on the board of the Belize Broadcasting Authority , See Belize is touted as having strong potential to reach, as well as capture the interest of visitors. Six months ago, Color Blind approached the National Institute of Culture and History to collaborate on the effort.
Sapna Budhrani
Sapna Budhrani, President, NICH
“We were excited to hear what the channel has to offer, not for the tourism impact but more for the cultural impact and how it will show our communities, our culture, our Belize in a creative way.”
According to Wallace, the programming content is not limited to travel related material. It will also serve as a medium for Belizean artists to share original music as well.
Audrey Wallace
“I think this is a great platform for us to be able to promote our local artist and Color Blind is not in the habit of using anybody’s music or anything without permission. And so one of the things that we want to do is to actually have a conversation with artists for them to see the opportunity and for us to partner. So that means money. When we make money, they make money, it’s that simple. Everyone can win with this. At this point we are in the hole big time but we are hoping that that will change as soon as more people come onboard. So we see this as an amazing platform to promote our local culture, our local artists and so that is the plan.”
Reporting for News Five, I am Isani Cayetano.
