Courts Broadening Horizons Program Graduates 50 trainees

When you go out shopping, you don’t usually expect to be invited to join a training session to promote your own business. But that is exactly what happened with fifty Courts customers who just completed a multi-week training session in marketing skills for new entrepreneurs. The training is normally done with in-person, hands on classes, but due to the pandemic, the program migrated online. This worked out well for a number of participants who recently found themselves out of a job, or had their work hours curtailed. The digital format also meant the Broadening Horizons program could double the number of entrepreneurs working with trainers from the Belize Institute of Management. News Five spoke with Tristan Coleman of Courts Unicomer today about the sessions which did include some in-person interactions before this week’s graduation ceremony.

Tristan Coleman, Unicomer Belize

Tristan Coleman

“We decided to switch into a virtual format. Not only because of the regulations but because we would have the opportunity to have more participants for the program and then we could facilitate a bigger package. What this package included was, everyone who participated, fifty participants, got a free commercial, a free logo design, with the branding book, and we went across the country from Corozal to Punta Gorda meeting every individual so they could give us an interview and take their graduation picture. We enjoyed the training sessions over the past 7 weeks lead by BELTRAIDE and we wish them all the best in the future.”

The graduation will be streamed on the Courts Facebook page Saturday morning. According to Coleman the Broadening Horizons program began at the Unicomer offices in El Salvador, but is now happening across the region. The Belize training was the largest so far.