Brodies promotion to help schools
James Brodie and Company Limited invited primary school principals to the launch of its Milo School Start Program. Today the program, which is part sales promotion, part school fundraiser, is targeting students between the ages of six and fifteen. For every six Milo labels the school gets a dollar for its programs. Victor Guerrero, the company’s Brand Manager said that while it is a marketing strategy for Nestle Milo, Brodies views the promotion as a way to give money back to the schools.
Victor Guerrero, Brand Mgr., James Brodie and Co. Ltd.
“Packages and letters have been sent to the various principals countrywide and it is targeted at, like I said, a team concept for the schools where with every six labels, they get a dollar Belize. It’s really to foster team spirit in our schools.
It is promoting Milo but we are doing it in a unique way where we are giving back to the schools as well. So it is not only for the company’s benefit but it is for the schools as well.
We have a lot of problems with products coming across from Mexico. Our products will be very easy to distinguish because it has the English labels while the Mexican labels will naturally be in Spanish. We will only honor the English labels. I would like to encourage parents to continue buying Milo because it is cheap.”
The Milo School Start Program comes to a close on November thirtieth.
