New BTB Director introduced to the media

Seleni Matus

She was announced as the new Director of the Belize Tourism Board on February tenth and today Seleni Matus was formally introduced to the media during a luncheon press conference at the Radisson Fort George Hotel.  Flanked by the Minister of Tourism, Manuel Heredia, the Ministry’s CEO, Michael Singh, and the BTB’s new Board Chairman, Lindsay Garbutt, Matus said the new vision will entail a different approach to refresh our branding and marketing efforts that will advance Belize as a fiercely competitive destination.

Seleni Matus, New Director of Tourism, BTB

“We need to very quickly, within the next two to three months, clearly define an action plan that will articulate what the key activities and the recalibrate tactics are that will take us to the next level and position Belize as a leader in destination stewardship and really help us to refresh the branding and marketing activities that we have going. Clearly, it’s also important that we look at transparency and accountability. What we intend to do in this action plan of ours is lay out very clearly what the indicators are that we will be using to measure the results and to hold ourselves accountable to the people of Belize.  We are also looking to strengthen partnerships with key stakeholder groups.  What we’d like to do is demonstrate quick wins.  We need to create momentum, we need to be more effective, and so the approach here is yes, we are working with the Ministry under longer term, a tourism master plan, but what we intend to do over twelve to fifteen months is demonstrate concrete advances and results toward positioning Belize as a leader in destination stewardship.”