Belize City Gets a New Brand

“Savour the Flavor, Feel the Energy”—it is actually the tagline for the new Belize City brand. The Old Capital has experienced an infrastructural and cultural renaissance, though it has not quite translated to the pockets of its seventy-plus thousand residents. But Mayor Darrell Bradley and the Belize City Council are undaunted, and this morning they took to the city streets in celebration, but not before giving a press statement.

Darrell Bradley

Darrell Bradley, Belize City Mayor

“I think a brand says many things to many people. One of the iconic symbols is of course the Belizean flag; that promotes a lot of nationalism and pride. And the city itself can have a mark or a statement that really brings together the divergent people and views of the city towards a spirit of wanting to build the city so that a brand really represents what you are as a company, as an entity, as an organization and as a city. And in this brand we see a lot of diversity; in the brand we see reflection in terms of the fact that we are on the waterfront; we see a lot of the natural elements in terms of the environment—the fact that it can represent a coconut tree—the ease and relaxation that Belize as a country and the city offers. So that the brand really represents the best of our Belize City way of life and what we want to show to our residents and then also to visitors.”

A soft launch of the new Belize City Brand takes place on Thursday afternoon at the Belize Biltmore Plaza.