Tourism Industry Summit Brings Everyone Onboard

According to Karen Pike, Director of Marketing and Industry Relations, invitations were extended to representatives from various organizations across the region.

Karen Pike, Director of Marketing and Industry Relations, B.T.B.

“We have representatives from the Caribbean Tourism Organization.  We have representatives from marketing agencies in the U.S., in the Netherlands and in the UK.  We also have speakers who are coming to us from other parts of the Caribbean and Europe.”

Andrea Polanco

“How do you build off of an event like this?”

Karen Pike

Karen Pike

“So with this, what starts is the communication with the industry stakeholders and then when we have industry visits, when we have marketing events we are able to share more information and gather more information from our stakeholders.”

Reporter

“What do you find from your research attracts tourists to Belize?”

Karen Pike

“Belize is unique and we have a product that is like no other.  So what we are banking on is what has worked in the past, is that there is word of mouth, there is also the marketing that is done by the BTB.  There’s marketing that is done by the stakeholders what we are able to exhibit and show to them is the culture, the people and the experience that they can have and that’s what’s bringing more and more tourists to Belize.”