Tourism Stakeholders Meet to Discuss Wellness & Rejuvenation

A gathering of industry stakeholders from across the travel and leisure sectors met today at the annual B.T.B. Industry Presentation.  Every year, the Belize Tourism Board convenes a symposium during which topics pertaining to the state of the industry, as well as breakthroughs in trends and other areas of development are discussed.  This year, the focus is on wellness and rejuvenation and there was more than enough conversation to go around the room on both subjects.

Karen Pike, Director of Marketing & Industry Relations, BTB

Karen Pike

“For the Belize Tourism Board, our stakeholders are very important.  We also know that for the industry it is important to share information, so combining the two, sharing communications, as well as having the industry partners here with us is very important and that’s why we have the annual tourism industry conference.  We share with them, we bring in speakers to share with them the emerging trends, impact on the industry, new niche markets that they need to focus on, things that Belize has to offer that are seen outside in the global world that we may not realize.  So bringing all of that together annually also helps to build industry experience and knowledge in what they 00:46 Out:…want to produce. For this year, we are focusing on wellness and rejuvenation, as well as birding.  So those are two niche markets that are growing, that are trending globally and are also growing as well in Belize.  So we are looking to get the information from experts external to the country and then just expand it here. The Belize Tourism Board does a lot of research, we have marketing agencies also globally, so we are getting information constantly on what is emerging, what’s trending and what we need to focus on, as well as looking at trends of what has been happening, who visits the country, what are they doing when they visit the country.  So all of that combined, we put that together to come up with the agenda for the conference.”