FFB Official Appointed CONCACAF Media Officer for Gold Cup Tournament

For the past five years, she’s been known as the Communications & Marketing Director of the Football Federation of Belize and, through her job at the F.F.B., it affords her the opportunity to work with CONCACAF. That opportunity has landed Yashmin Juan in a position she has always wanted to be. She has been appointed CONCACAF’s 2023 Gold Cup Media Officer. Today, Juan told News Five, via Zoom from Jersey City, that the three-week long tournament has given her good experience and exposure for the next level she wants to reach.

Yashmin Juan, Appointed CONCACAF’s 2023 Gold Cup Media Officer

Yashmin Juan

“I get to interact directly with players with coaches. I do interviews. I carry out press conferences, and so that – it’s really exciting because like I’ve said, it’s something that I’ve been working towards. Previously, prior to this Gold Cup assignment, I had done other assignments with CONCACAF, so, last year I did the U 17 Girls Championship in Dominican Republic. Earlier this year, I did the CONCACAF U 17 Boys Championship in Antigua, Guatemala, and so now when this one came along, I was very excited about it because it’s the Gold Cup, you know, it’s basically the World Cup for our region, so, it’s big for me. After working at Gold Cup, I’m hoping to be able to get more assignments with CONCACAF. This assignment was an assignment of three weeks, but it also means that through this exposure, because of the level of the Gold Cup and what it represents for our region, it also means that I’m getting that exposure and hopefully what I’m working towards is to eventually get a FIFA World Cup assignment. When the coaches arrive, we do an interview with the coach and the player, but CONCACAF is the only one who does it. So CONCACAF sells that, or offers that service to the different people who buy the media rights. So it offers it to ESPN, to Fox, to Univision, to the different people across the region. So depending on which match I’m working, and so far I’ve worked I think a little bit over 15 matches so far in this Gold Cup, I guess that would determine the type of exposure that I have, but regardless of that, all the interviews, everything else, all the information, everything is on the CONCACAF media channels and media platforms. And like I said, CONCACAF is really big for our region.”