World Milk Day 2014
World Milk Day was first celebrated in Belize in 2012 but the event has been growing leaps and bounds. This morning, the Santiago Castillo Group of companies staged a fair featuring the popular brand Dutch Lady. In attendance were students from different schools who learnt the goodness of milk for the body. Duane Moody reports.
Duane Moody, Reporting
Today, the Leo Bradley Library compound came alive with a colorful display in celebration of World Milk Day. The day is recognized annually on June first, and courtesy of the Santiago Castillo Group and its line of milk products, Dutch Lady, an interactive and fun fair was held for primary school students and the general public. This is the third year World Milk Day is being celebrated in Belize.
Aisha Rudon, Marketing Manager, San Cas Group
Aisha Rudon
“We are one of the only countries that started celebrating World Milk Day; in 2012. World Milk Day is celebrated since 2001. Freisen Campeen, the owners of Dutch Lady, had a conference in Amsterdam last year which we were privilege to attend and one of the best worldwide practices to promote this brand is through World Milk Day which shows you what milk is about—the nutritious part of it, where it comes from, what’s the difference between the different assortment that we have. We made it bigger and better this year as you guys can see. We even did a little mini-fair here where we invited the schools around to come and share in this very important day.”
Those in attendance took away the basic knowledge that milk truly is good for the body.
Clifford Butler Emmanuel
Clifford Butler Emmanuel, Standard I Student, Bethel Primary School
“Milk is nice and it make yo body get strength and make yo bone gets thick.”
Duane Moody
“You drink milk every day?”
Clifford Butler Emmanuel
“Yes.”
Jaymilee Mendez
Jaymilee Mendez, Standard I Student, Bethel Primary School
“It give yo strong bones and make yo teeth get healthy.”
Duane Moody
“You drink milk every day?”
Jaymilee Mendez
“Yes.”
Duane Moody
“Well, show your teeth then.”
Jaymilee Mendez
(laughs)
According to Marketing Manager for the San Cas Group, Aisha Rudon, a wide selection of Dutch Lady milk products is available countrywide.
Aisha Rudon
“Milk does have protein; it does have calcium that is necessary for our bones, teeth and our overall health. For older people especially women, it is good for menopause and premenopausal time because you need to have a lot of calcium in your body at that time. We have a type of milk for every stage in life. We have the evaporated milk, we have the whole milk powder and we also have our Dutch Lady evaporated light milk and it is a milk that nutritionist, they do encourage you to get if you want that creaminess, but you worry about your cholesterol. We also have the UHT; we have the skim and the semi-skimmed milk. We have a milk for all the different stages in life.”
Duane Moody for News Five.
I wonder who benefits most from an event like this. The children or the companies which sponsor them. This is advertising dressed as news. The brand gets advertising out of it by being mentioned on the news, the children get a free glass of milk with the logo on it and possibly other freebies so that the brand recognition goes home and the parents are exposed to this ‘gift’.
The majority of adults and children over 5 are either dairy intolerant or dairy allergic. Bloating and wind are some of the more easily recognized symptoms. The percentage of intolerance is higher among people with American Indian blood therefore higher in Belizeans.
The whole milk is high in calcium thing is partially true. Calcium is also available in many every day foods which are cheaper and more accessible in Belize, kidney beans, okra, wangla (sesame) seeds, split peas and just about any greens for example.
Milk is an expensive calcium food in a Belizean diet. Here is an advertisement free link which compares calcium content in various foods. http://www.iofbonehealth.org/calcium-rich-foods
@Y. Forster. Great Great Comment. My first thought upon seeing the headline was that Western Dairies would be leading on this They are our only national milk producers. So, then, absent this, the event was not a celebration of World Milk Day. It was a Dutch Lady milk promotional event. There’s no honesty anywhere anymore. And they had to utilize the children 🙁
On a related note, it would be good if Western Dairies would learn to get their milk to not be so perishable. Their milk is great, but boy, you just look at it sideways and it spoils.
@World Milk Day,…. Not…….your derogatory remarks makes no sense………… so why don’t you suggest to Western Dairies a way to preserve the milk so that is it not so perishable? Then and only then they could be closer to joining in the world milk day celebration.
I agree with the commenter. Things like World Milk Day are nothing but big marketing campaigns for multinationals. As to the Western Dairies comment. My friend if it spoils fast its because its fresh. The longer shelf life it has means it has preservative and additives. I would rather it stay the way it is than introduce other things into it.
@dat’s just gud aka spanish lookout country %^^* who found a dictionary
@bellizean
The two of you don’t know what you’re talking about. You should seek out each other and get a room. Read and learn:
Milk is an excellent medium for microbial growth, and when stored at ambient temperature, bacteria and other pathogens soon proliferate. The US CDC says improperly handled raw milk is responsible for nearly three times more hospitalisations than any other food-borne disease outbreak, making it one of the world’s most dangerous food products. Diseases pasteurization prevent include tuberculosis, brucellosis, diphtheria, scarlet fever, and Q-fever; it also kills the harmful bacteria Salmonella, Listeria, Yersinia, Campylobacter, Staphylococcus aureus, and Escherichia coli O157:H7, among others.
Pasteurization is the reason for milk’s extended shelf life. High-temperature, short-time (HTST) pasteurized milk typically has a refrigerated shelf life of two to three weeks, whereas ultra-pasteurized milk can last much longer, sometimes two to three months. When ultra-heat treatment (UHT) is combined with sterile handling and container technology, it can even be stored unrefrigerated for up to 9 months. Boom!